ALL RIGHTS RESERVED TO SRFACE

SRFACE ‘WINTER IS OVER, SURF LITE’ CAMPAIGN - 2026

BRIEF: SRFACE NEEDED A SPRING CAMPAIGN PROMOTING THIER NEW LITE WETSUIT, THIS THE FIRST BIG STEP IN REGARDS TO THIER REBRAND, IT WAS THE FIRST NEW DIRECTION THEY TOOK. THIS NEEDED TO ALIGN WITH TE BRAND AND ALL THIER SURF FOLLOWING AS WELL AS CATCHING THE ATTENTION OF A NEW AUDIENCE

ROLE: IDEATION, PHOTO EDITOR

PROCESS: I WAS INVOLVED FROM THE EARLIEST IDEATION FOR THIS PROJECT, COMING UP WITH THE CONCEPT, CREATING DECKS, DEVELOPING VISUAL DIRECTION AND MOOD BEFORE IT MOVED ITO MORE PRODUCTION AND BEING SHOT

OUTCOME: A CAMPAIGN USED ACROSS SRFACE’S SOCIAL AND DIGITAL CHANNELS AS PART OF THIER WIDER VISUAL REBRAND. WE CREATED BOTH STILL AND MOVING OUTCOMES.