ALL RIGHTS RESERVED TO SRFACE

SRFACE SUMMER CAPSULE CAMPAIGN - 2026

BRIEF: SRFACE NEEDED A SUMMER CAMPAIGN THAT PUSHED BEYOND SURF INTO A BROADER LIFE-STYLE WORLD-BUILDING DIRECTION. THIS WAS FOR THE RELEASE OF THIER FIRST BIKINI, BOARDSHORT AND SURF HAT AS A COLLABORATION WITH HOUSE OF SUNSHINE.

ROLE: IDEATION, ASSISTANT DIRECTOR AND STYLIST

PROCESS: I WAS INVOLVED FROM THE EARLIEST IDEATION FOR THIS PROJECT, OMING UP WITH THE CONCEPT, CREATING DECKS, DEVELOPING VISUAL DIRECTION AND MOOD BEFORE BEING ON SET TO HELP DIRECT AND STYLE THE MODELS IN BOLD, CONSIDERED LOOKS THAT REFLECTED THE BRAND’S EVOLVING IDENTITY.

OUTCOME: A CAMPAIGN USED ACROSS SRFACE’S SOCIAL AND DIGITAL CHANNELS AS PART OF THIER WIDER VISUAL REBRAND. WE CREATED BOTH STILL AND MOVING OUTCOMES.

THE TEAM

CREATIVE DIRECTOR/DIRECTING DP: TIMO SCHICHTEL

PHOTOGRAPHER: CLAUDIA MATURANA

DESIGNER: ELINE GROENDIJK

TALENT: ELINE VAN HAASTEREN AND SIL OOSTERBAAN

SET DESIGNER: ANNA RENGER

HAIR AND MAKEUP: IRIS ZUIDEMA