‘STILL SEARCHING’
SRFACE COLLAB
‘STILL SEARCHING’ SRFACE COLLAB - 2023
BRIEF: AS PART OF A UNI PROJECT BRIEF WE NEEDED TO REACH OUT TO A SUSTAINABLE COMPANY AND CREATE A 1 MINUTE LONG FASHION BRAND. THIS LED TO ME REAH OUT TO SRFACE, THE SUSTAINABLE WETSUIT BRAND TO COMBINE MY PASSION FOR SURFING AND FASHION IN MY WORK.
ROLE: IDEATION, DIRECTOR, VIDEOGRAPHER/PHOTOGRAPHER, EDITOR, AND SOUND DESIGNER
PROCESS: I BEGAN BY APPROACHING THE BRAND WITH MY IDEA, ALONG WITH A PITCH DECK DETAILING HOW IT FITS INTO THIER BRAD IDENTIY BUT IS A LITTLE DIFFERENT TO HELP GRAB SOME NEW ATTENTION. I THEN PROCEEDED TO CREATE THIS PICE FULLY, DOING ALL THE END-TO-END PRODUCTION MYSELF
OUTCOME: A 1 MINUTE LONG FASHION FILM CREATED FOR SOCIAL USE THAT FIT INTO THE BRANDS IDENTITY AS WELL AS MY OWN PERSONAL WORK
TEAM
TALENT: LUCA TAVERNA
STYLIST: MARY FULWELL
SURFER 1: CHAYNE MOORE
SURFER 2: JEROEN KOPPENS
SURFER 3: JOSH BECHTLER LEVIN
SHOOT ASISSTANT: SARAH RIGBY